The evolution of Digital Marketing
The Era of the advancements of computers, and the replacement of the handwritten letter for emails. The WWB (World Wide Web) started its first steps into the commercial world and companies started to publish their brochures, etc on the internet. Thus, began the opportunity for publishing companies to deliver news and brochures to a global market and began to turn their backs on previous restricted and more costly methods of advertising and promotion.
To begin with “Search engines” were a useful tool to find useful & relevant marketing information. However, when Google launched AdWords in 2000, overnight websites became a very important part of all businesses. Increasingly search engines began to rank websites and a stampede of people with nothing more than a computer found the internet to be a powerful and useful tool to earn cash online. The obsession to be ranked the number one worked like a drug. Pay-per-click (PPC) campaigns and the all important “Search Engine Optimization” (SEO) soon became the most important marketing strategies for any businesses.
My Space and other social media sites were a great and innocent venue for people to connect and chat. In 2004 Facebook launched and this changed everything. No longer was social media a way to just chat with friends -it soon became a resource to connect with brands, broadcast news, shop and even complain; and importantly sometimes influence other shoppers.
Technology is not slowing down and is, in fact, speeding up. Today’s marketer must keep up the pace as there is no room for slackers. Three recent platforms, such as Pinterest, Instagram, and Snap Chat, are all image and video based with almost nil text. The Businesses of tomorrow will need to embrace this and use unique imagery and engaging videos in all their marketing activities. The past use of an online brochure has severed well, but today websites will have to become even more interactive. It is forecasted they will become more like our everyday TV commercials, using both images and videos. The increase of advertising on social media platforms will become even very popular and competitive. Whereas Google will still continue to an important player.
A presence on social media will become even more important for any business to “shine” in a crowded market, in the wonderful world of the WWW.
What does all this mean to you?
Basically, in the past it was good enough to put up a website, focus on a key word, get ranked by Google and, via AdSense, earn a good income. Alas, things have changed 🙁
Today you need an attractive website and presence on all the major social media websites. Knowledge in design, video, and graphics will also become “the norm”. Does this mean you should throw in the towel now and walk away from the dream of making a living working on line? NO – on the contrary – the opportunity’s will only get bigger and better. The global trading world is still expanding and the opportunities are still there for any one willing to put in the effort to learn and develop.
You may not have all the skills today but with training, enthusiasm, and effort you can do it. There are vast and varied methods of starting and in many cases, you can start with no outlay. Over the weeks I will disclose such opportunities – you can learn skills and methods for free – but have no illusions you will still need to put into practice what you learn. There are also many training and tools you will eventuality need (such as Mynams) – at prices to suit your pocket. I usually suggest to progress slowly and, if possible, reinvest your earnings in purchases that will improve your status and earning power going forward.
Interested and want to learn more? Then I strongly suggest you signup for my newsletter for updates and news. (click here) Can’t wait? Then you could investigate a free subscription of Wealthy Affiliate (click here) where you can take the first steps and learn the skills for no cost before progressing to full membership when you are ready.
Whatever you decide please come back here often for details of other opportunities available to you at little or no cost. All part of the service. Good Luck, Brian