Attraction marketing is a term used to describe a marketing method that turns the tables on what used to be conventional marketing. Instead of yelling about products and services to everyone, attraction marketing begins with a targeted audience in mind.
Attraction marketers focus on solving specific problems for their prospects, educating and advising them on solutions that can be found using the marketers products and services. Attraction marketers recognize that not everyone is their potential customer. They focus on qualifying prospects so that they are only attracting and talking to potential buyers.
So with attraction marketing, your marketing messages are targeted to a specific audience that has a problem that can be solved with their products and services. The keywords they use when optimizing posts and advertising for SEO, as well as the keywords used throughout your content is meant to reach a specific audience.
The term attraction marketing, has been around for a while. The concept of attraction marketing has improved the way successful business owners advertise online. Instead of turning people away with older marketing methods, it allows entrepreneurs to attract and retain those potential website visitors who are interested in what they have to offer.
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